Small visual identity (lettermark logo, flyer, stickers & social media) for the initiative “Kellogg’s Grün”. The initiative is working to prevent land sealing caused by urban development and to preserve a naturally formed fallow area in Bremen’s Überseestadt. An area that is dominated mainly by newly constructed buildings. The lettermark is based on the font “Version”, while the “Geist” font was used for longer parts of the text. The flyers are printed on recycled paper. Get more information @kelloggs_gruen (Instagram-Account).
ART DIRECTION, TYPOGRAPHY, COLOR, LAYOUT
